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The breakout success of Fox's World Cup marketing: influencers

Fox
Business Insider Fews App News Provider
Fews App Post Time 6h ago

Fox's "chief World Cup watchers," Kevin Akoto and Austin Franklin, are driving millions of views from inside a cube in Times Square, New York. TIMOTHY A. CLARY / AFP via Getty ImagesA version of this post appears in the CMO Insider newsletter.

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