Tokenmaxxing is so over. It's all about modelmaxxing now.

Source: Business Insider

Getty Images; Tyler Le/BITwice a week, Morgan Linton tells his 16 engineers which AI models to use and when. Business Insider spoke to Linton, the Lake Tahoe-based chief technology officer of AI startup Bold Metrics, 50 minutes before his engineering team's standup. He planned to tell one team to use Claude Fable on low, and another to use GPT-5.