Source: New York Post
America’s first modern craft brewery is bringing back its iconic look after a woke rebrand fizzled. San Francisco’s Anchor Brewing Company has won federal approval for new labels that revive the brewery’s classic designs for Anchor Steam Beer and Old Foghorn Ale, featuring the original artwork by longtime designer Jim Stitt, who created Anchor’s labels for 45 years. “It makes sense that they’re going with the old labels because of that huge backlash when we did rebrand,” former Anchor employee Patrick Costello told KQED.
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