July 4th Sales Go Live Across Major U.S. Retailers. But Shoppers Are Spending Earlier As Deals Arrive Ahead Of The Holiday.

Source: International Business Times

Customers shop during the 4th of July summer sale on Third Street in Santa Monica, California. Getty Images Retailers across the United States have launched widespread July 4th promotions, kicking off one of the biggest mid-summer shopping periods with deep discounts across nearly every major consumer category. The rollout includes major markdowns on clothing and seasonal apparel, with fashion retailers offering significant reductions on summer collections as they clear inventory ahead of fall arrivals.