Why managing a brand's reputation is more complex than ever in the age of AI

Source: Business Insider

Business Insider's Lara O'Reilly takes a pulse check of roundtable attendees. Victoria Baud for BIAI is shaping brand reputations in new ways — and that requires new approaches from brand leaders. Business Insider gathered a group of executives to discuss "The New Rules of Reputation" at Cannes Lions.

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