Lenovo's Emily Ketchen shares how the brand is powering the FIFA World Cup, and the communities that surround it

Source: Business Insider

Lenovo is the first-ever technology partner of the FIFA World Cup, and Emily Ketchen, CMO of IDG and ISO, said, "It's really a statement around partnership. " IDG is Lenovo's Intelligent Devices Group, and ISO is its International Organization for Standardization. Ketchen was interviewed at the 2026 Cannes Lions.