When 'Treat Yourself' Beauty Started Doing The Math

Source: International Business Times

For years, the unofficial rule of beauty spending was that small indulgences survive almost any economy. A blowout, a gel manicure, a lash refill: cheap enough to feel harmless, expensive enough to feel like a treat. Economists even gave the pattern a name, the lipstick effect, the idea that shoppers trade down on big purchases but keep spending on small ones that make them feel good.