The AI pendulum is swinging back to a more realistic place, says Don McGuire, CMO of Qualcomm

Source: Business Insider

Don McGuire, CMO of Qualcomm, spoke to Business Insider during the 2026 Cannes Lions Festival of Creativity, saying that talk of artificial intelligence in the enterprise is at a more realistic place. "It's about humans and AI together that's really going to make it useful," McGuire said. "Not one or the other.