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More than a club: how Paris Saint-Germain took inspiration from the Barcelona slogan and the New York Yankees cap to create a global business brand

Paris
Fortune Fews App News Provider
Fews App Post Time 8h ago

Barcelona FC calls itself "més que un club," but at PSG's La Maison in New York, you are in a Parisian state of mind. "Ici, c'est Paris."

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