REI got roasted for a nonsensical Instagram ad featuring a bike with 2 sets of handlebars — and blamed a Meta AI tool

Source: Business Insider

REIRobert Alexander/Getty ImagesREI faced backlash after an Instagram ad featured a bike with two sets of handlebars. REI said the ad was generated by Meta's AI ad tool. Meta has said its AI creative tools for ads are used by millions of advertisers.