Beyond CBD: Why Hemp's Next Era Will Be Defined by Scientific Innovation, Advanced Cultivation, and Product Quality

Source: International Business Times

Jenna Zwagil For many consumers, CBD served as their introduction to hemp. It helped transform hemp from a niche category into a mainstream wellness conversation and introduced millions of people to cannabinoid-based products. Yet according to Jenna Zwagil, founder of Divine Earth Theory, the industry's most significant developments may still lie ahead.