I turned my obsession with British cars into a luxury business. My designs start at $339,000 and can take up to 3 years to finish.

Source: Business Insider

Paul Potratz is the founder of HelderburgCourtesy of HelderburgPaul Potratz is the founder of Helderburg, a company that customizes vintage Land Rover Defenders. His builds start at about $339,000 and take a year or more to finish. He says he's focused on building community and connection, not profits.