Move over, Mad Men. Creators are the new kings of the ad world.

Source: Business Insider

Creators are expected to be the stars of the show at the Cannes Lions ad festival this year. Pictured: guests at a Spotify Beach concert at Cannes Lions 2025. Dave Benett/Getty Images for SpotifyA version of this post appears in Cannes Diary, a daily pop-up newsletter covering Cannes Lions.