KFC's design chief says brands are too obsessed with Gen Z

Source: Business Insider

KFC's new sauce line includes Chimichurri Ranch and Hot Honey, while its Kwench drink lineup features new shakes and boba drinks. KFCKFC's new strategy focuses on staying relevant across generations, not only targeting Gen Z. Design head Christophe Poirier said too many brands target a single age bracket and get stuck.