Why Automotive Retail Is Shifting From Information Selling to Trust Building in an Increasingly Digital Marketplace

Source: International Business Times

Patrick Covert The automotive retail industry has spent decades evolving around inventory and product knowledge. Today, the most significant shift may have less to do with vehicles and more to do with relationships. According to Patrik Covert, President of Oregon Car Source, the future of automotive retail will be defined by trust, transparency, and the ability to guide customers through increasingly digital purchasing journeys.