Source: New York Post
The heat is on! Sunscreen misinformation is running rampant on TikTok, with many users claiming lathering the lotion on can be “toxic” to sunbathers, a new study cautioned. Despite accounting for only 13% of the content related to it on the social media platform, videos sowing doubt in the merits sunblock have sent audience engagement into overdrive — racking up significantly more likes, comments and shares than those backing the product, the study, published in PLOS Digital Health, found. Many TikTok users believe that sunburns are unhealthy.
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