Apple CEO Says Price Rise of Its Products Due to the Rise of Chip Costs Are 'Unavoidable'

Source: International Business Times

Apple CEO Tim Cook said the company plans to increase prices on some products. Getty Images Apple customers may soon face higher prices for iPhones, Macs, iPads, and other devices as the company grapples with rising memory chip costs fueled by the artificial intelligence boom. In an interview with The Wall Street Journal, Apple CEO Tim Cook said the company plans to increase prices on some products because rising costs for memory and storage components have become impossible to absorb.