World Cup hydration breaks are turning into $250 million controversy: ‘Held hostage’

Source: New York Post

The World Cup’s hydration breaks have become one of the tournament’s first major flashpoints — and potentially a massive new revenue stream for Fox. Using reported ad-rate figures from The Wall Street Journal, Awful Announcing estimated that Fox could make nearly $250 million from commercials aired during hydration breaks alone across the tournament. The outlet projected the total at roughly $249.

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