Reframing the Congo Through Film: Infrastructure, Narrative Power, and Cultural Production at Scale

Source: International Business Times

BIMBA Production and Congo Rising Margaret Blair Young's work through Congo Rising is grounded in a sustained effort to reposition global narratives about the Democratic Republic of the Congo through structured investment in filmmaking capacity and local storytelling infrastructure. According to her, the Congo has been consistently defined in international discourse through instability and crisis framing, while its cultural and creative economy remains underrepresented and underdeveloped in global media systems. Young frames filmmaking as the most effective entry point for addressing this imbalance.