California wine bosses pivot to old-school revenue source as wine cash dries up

Source: New York Post

Northern California wine grape growers are giving guests a unique opportunity, offering their land up for lodging and other experiences, as they struggle to survive amid the change in wine consumption. Located in Lake County, “The Ripe Choice Farm Stay and Catering” owners Mark and Tammy Lipps have gone from making grapes to offering everything from their place as a wedding venue to special dining events, cooking classes, and even a place for guests to stay overnight offering “farm stay. ” There’s even the option to purchase a farm-grown locally sourced picnic or other meal options.