Source: International Business Times
Rebekah Walker Today, consumer search behaviour and search engines no longer perform the way they did a few years ago. Much like other paradigm shifts in the digital era, AI appears to be the driving force behind this transformation as well, underpinning the first-ever trillion-dollar marketing spend in 2026. AI-generated summaries, chatbots, LLM search tools, and zero-click experiences are reshaping how organizations are discovered online, often before a user even visits a website.
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