For US Soccer's CEO, the challenge isn't just the World Cup — it's what comes after

Source: Business Insider

CEO JT Batson is preparing for the World Cup and the attention it will bring to US Soccer. Colin Hubbard/USSF/Getty ImagesUS Soccer CEO JT Batson aims to capitalize on the World Cup's immense attention. He said he's building for what comes after the World Cup, not just the event itself.