I started roasting private equity bros as a joke. Now, I've turned it into a $1 million business.

Source: Business Insider

Johnny Hilbrant's parody of private equity has been a massive hit with Wall Street types. Kelsey Ford/FordRoots Photography; Courtesy of Johnny Hilbrant; Tyler Le/BIJohnny Hilbrant's character PE Guy has gone from a cult hit to a $1 million business in one year. PE Guy makes money through Cameo, TikTok, brand partnerships, and appearances at corporate events.

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I started roasting private equity bros as a joke. Now, I've turned it into a $1 million business.

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