OpenAI ran an ad during the Knicks vs Spurs game. It was hiding a minigame to win free AI tokens.

Source: Business Insider

OpenAI ran its "Time to Fly" advertisement during the Knicks game. Screenshot via OpenAIOpenAI's "Time to Fly" advertisement for its AI coding tool included an Easter egg for an online minigame. Players posted on X that they won free tokens from the game.