The AEW creative decision that helped change everything is paying off again

Source: New York Post

One of AEW’s simple and smartest booking decisions is paying off once again. I wrote a column in January 2023 suggesting a gimmick match that AEW could use as its star-making Money in the Bank or Royal Rumble-type vehicle to set wrestlers on a world championship chase and create the anticipation for the winners. Then, during my recent interview with Chris Jericho, he said something I had never thought of when it came to why AEW has had the resurgence it’s had — selling out Louis Armstrong Stadium and having Double or Nothing reportedly being one of its most-purchased pay-per-views at an expected 200,00-plus buys.