OpenAI is building a new kind of ad machine. Early data suggests Google should worry.

Source: Business Insider

OpenAI CEO Sam Altman at the Breakthrough Prize in LA. Xavier Collin/Image Press Agency/NurPhoto/ReutersSimilarweb executive Heral Amir has been studying early ChatGPT ads. OpenAI's ads tap into user intent through conversations, posing a threat to Google's keyword model.