Source: Business Insider
Pål Hansen for BIWhen Joe Poynton went to the grocery store, he dutifully worked through his shopping list — before getting to the bottom and realizing he'd passed those items aisles ago. The things he'd forgotten would taunt him from across the store, forcing him back to produce or pasta. The busy 44-year-old father — he's worked in the UK fire service for 20 years, where he handles daily emergencies — had resigned himself to suffering this mild inefficiency every time he went shopping.
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