Burger King wants to become the top burger chain in the country. Its comeback plan may take decades, but it's working.

Source: Business Insider

Burger King president Tom Curtis told Business Insider it could take decades to fully execute the chain's comeback strategy. Burger King; Sergi Alexander/Sergi Alexander/Eyeworks ProductionBurger King is ramping up its "reclaim the flame" strategy to become the top US burger chain. The plan, launched in 2022, could take "decades" to accomplish, leadership told Business Insider.