Chaos at NYC Swatch stores as brand launches limited-edition collaboration — with one store forced to close

Source: New York Post

Chaos erupted outside Swatch stores in NYC and across the globe as cut-throat resellers and watch enthusiasts impatiently waited for a new release – causing several locations to abruptly close amid the disastrous launch. Hundreds of shoppers were seen swarming the stores in SoHo and Times Square Saturday morning, rounding out about a week of lengthy lines that saw the city’s sidewalks resembling tent encampments. The frenzy is centered around the latest collaboration between Swatch and Audemars Piguet — a limited-edition, bioceramic pocket watch that merges Audemars Piguet’s iconic Royal Oak with Swatch’s vibrant POP line from the 1980s.