Sam Gormley on How Two Point Technologies Reads the Next Market Shift

Source: International Business Times

Sam Gormley The marketing industry is in the middle of a structural reordering, with platforms, channels and the rules of audience attention all shifting faster than most agencies can adapt. The agencies that will define the next decade are the ones reading those transitions early rather than reacting to them late. That discipline is rarer than it sounds, and harder to build a business around than most founders are willing to admit.