Source: Business Insider
Chili's is defying a casual-dining slowdown with growth driven by viral menu hits, a focus on value, and a back-to-basics strategy. Chili's Grill & Bar; Robert V Schwemmer/ShutterstockChili's is outperforming casual-dining rivals like Applebee's and Red Lobster in sales and traffic growth. CEO Kevin Hochman credits a simple formula: "Marketing brings them in; ops brings them back.
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