The hottest menu strategy: never-ending limited-time offers

Source: Business Insider

The McDonald's McRib is among the most iconic limited-time offers, and its return has become an annual celebration for its fans. STEPHANE JOURDAIN/AFP via Getty ImagesIn the attention economy, restaurants sell urgency through an endless series of limited-time offers. The promotions are becoming hyper-personalized, but consumers' attention is increasingly split.

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