Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Source: Business Insider

Ulta Beauty is using AI to scale personalization in its marketing, said Rachel Thornton, CMO at Adobe Enterprise. David Paul Morris/Bloomberg via Getty ImagesIn a video interview with CMO Insider, Rachel Thornton, CMO of Adobe's enterprise business, spoke about how AI is driving experimentation. Ulta, an Adobe customer, is using AI to create a more personal connection with customers.