'Clipping' on social media makes me wonder what's real and what isn't

Source: Business Insider

Cameron Winter, singer of the popular band Geese, whose clips have gone viral across the internet. Emma McIntyre/Getty Images for CoachellaMusic marketing now includes agencies that use sock puppet accounts to post songs on TikTok. It sometimes makes it hard to determine what's organically popular and what's spreading online because of "clipping.

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