Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Source: Business Insider

Valvoline Global's chief brand officer, Michael Kirtman, is leading the brand's first-ever FIFA World Cup sponsorship and marketing campaign. Valvoline Global OperationsValvoline is launching its first-ever FIFA World Cup campaign this week. Chief brand officer Michael Kirtman spoke about how it feels to prepare for a World Cup debut.