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The $200 billion functional drink boom is turning into a wellness arms race

Business Insider Fews App News Provider
Fews App Post Time 12h ago

These days, it's hard to find a beverage that's just a beverage, as brands add ingredients like fiber, protein, adaptogens, and nootropics to their recipes. Britta Pedersen/picture alliance via Getty ImagesAs Americans focus more on wellness, the beverage industry is changing. Drinks are now laden with healthful ingredients like fiber, protein, adaptogens, and nootropics.

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