Kanye West's sold-out comeback shows prove that forgiveness is up to the fans — not the brands

Source: Business Insider

Kanye West performs at Rolling Loud in 2024. Scott Dudelson/Getty ImagesYe, aka Kanye West, performed at two sold-out concerts last week at SoFi Stadium in Los Angeles. Though brands and institutions have pushed back on Ye's comeback, his core base has remained intact.