What Body Art Studios Really Sell Isn't Ink or Jewelry, It's Something Far More Human and Transformational

Source: International Business Times

Benjamin Alexander Hamilton John Balk Media What exactly are we selling when someone walks into a tattoo and/or piercing studio?Most people would answer that question the same way: a tattoo, a piercing, a piece of art, a form of self-expression. That answer is not wrong, but it is incomplete. And in my experience, that gap between perception and reality is where both the power of this industry and its biggest problems exist.