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I had $2,000 and no way to pay my employees, then my bakery went viral. It was a blessing and a curse.

Business Insider Fews App News Provider
Fews App Post Time 1d ago

Jatee Kearsley's bakery, Je T'aime Patisserie, gained fame after a viral feature on Righteous Eats. Going viral changed the trajectory of her business but took a toll on her mental health. Kearsley says she wouldn't want to go viral again, even though that may sound ungrateful.

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