How True Religion turned a Y2K throwback into a $500 million comeback

Source: Business Insider

True Religion's Michael Buckley rejoined the company as CEO in 2019. Derek White/Getty Images for True ReligionMichael Buckley revitalized True Religion, doubling the brand's sales to $500 billion over three years. The Y2K denim brand shifted its focus to younger, diverse shoppers and became more accessible.