How Evolving Counterfeit Risks Are Reshaping Brand Protection Strategies and Consumer Trust in a Digitally Driven Economy

Source: International Business Times

Marcus Kneen Counterfeiting has moved beyond isolated incidents to become a persistent consideration within modern commerce. As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved. According to Marcus Kneen, CEO of SnapDragon, this shift requires businesses to rethink how they approach brand protection, not as a reactive measure, but as an ongoing strategic priority.