JCPenney's brand CEO says she wears its fashions from 'head to toe' and hands out gift cards to surprised shoppers

Source: Business Insider

JCPenney brand CEO Michelle Wlazlo says she's focused on high style at low prices. JCPenneyShopping mall staple JCPenney is working on a comeback after a challenging decade. The company is betting on its iconic in-house brands to offer shoppers more style for their dollars.