Amazon Locks 4K Streaming Behind New $4.99 Prime Video Ultra Tier, Hiking Ad-Free Costs Starting April 10

Source: International Business Times

Amazon is reshaping its Prime Video streaming experience with a significant tiered overhaul set to take effect April 10, 2026, in the United States. The company announced it will rebrand its existing ad-free add-on as "Prime Video Ultra," raise the monthly fee from $2. 99 to $4.