Cracker Barrel Profits Plunge 94% After 'Woke' Rebrand Backlash — But Rising Google Ratings Offer Hope

Source: International Business Times

Cracker Barrel Old Country Store has reported a sharp drop in profits during the second quarter of fiscal 2026, with net income falling 94 per cent compared with the same period last year. According to financial results released on 4 March, the restaurant chain earned $1. 3 million (about £966,500) for the quarter, down from $22.