McDonald's CEO's Big Arch taste test sparked a war of fast-food copycats

Source: Business Insider

CEO Chris Kempczinski is taking lots of heat for his review of McDonald's new "Big Arch" burger. Richard Drew/APMcDonald's CEO Chris Kempczinski's Big Arch taste test started a fast-food authenticity war. CEOs from rival fast food chains started posting their own taste tests to poke fun at Kempczinski.