Gen Z is adopting cats at higher rates than dogs. Pet care company Rover is taking notes.

Source: Business Insider

Rover is seeing an uptick in cat ownership, particularly among Gen Z, CEO Bren Turner said. Mohamed Elshahed/Anadolu via Getty ImagesPet-care app Rover is seeing more demand for cat care, especially from Gen Z. After a run-up in pandemic-era dog adoptions, many are turning to cats, CEO Brent Turner said.