McDonald's CEO's small bite of the new 'Big Arch' shows the risk of going direct to the public. I say keep at it, Chris!

Source: Business Insider

My taste test of McDonald's new "Big Arch" burger. Katie Notopoulos / Business InsiderMcDonald's CEO Chris Kempczinski is getting roasted for a video he posted. In it, he takes a small bite of the new "Big Arch.