Intuit TurboTax has invested in AI for nearly a decade. In 2026, that plan includes store expansion.

Source: Business Insider

Nicolas Ortega for BIIntuit said its AI investments generated almost $90 million in efficiencies in the first half of 2025. AI use cases include task automation and matching customers with tax professionals. An Intuit executive said the company is also investing in physical stores as part of its 2026 strategy.