California winery owner gives hottest take yet on why industry is dying

Source: New York Post

The owner of a Sonoma County winery owner believes the industry is dying because Boomers are, too. Jon Phillips, the owner of Sonoma County winery Inspiration Vineyards and Winery, told The Post that the population decline of the industry’s top wine-consuming generation has led to a recent downturn in sales. “A lot of people have a misconception that the Boomers are drinking less,” he said.