After painful lessons as a child star, JoJo Siwa is reclaiming her multimillion-dollar brand

Source: Business Insider

Success looks a lot different for JoJo Siwa now than it did when she was a kid. Cate Hellman for BIWhen I first wrote about YouTube megastar JoJo Siwa, she was 16 and had just bought a house in Los Angeles, complete with a rainbow-colored bed and a duvet cover with her face on it. Her technicolor world looks very different now.